SMU Data and Models

SMU Survey: More Steel Buyers Report Weakening Demand
Written by Laura Miller
July 8, 2022
This week’s SMU survey results show a big jump in the number of respondents reporting dwindling demand.
When asked how they are seeing demand for their products, 40% of respondents said demand is declining. That was a jump from the 26% reporting falling demand in the prior two surveys and from only 5% early in the second quarter. (See first chart below.) It is also the highest number of people reporting lower demand since the outset of the Covid-19 pandemic in 2020. (See second chart below.)
Here are some comments from executives from the July 4-6 market survey on how they are seeing demand:
“Our backlog is large but shrinking. Our incoming orders have also declined.”
“Everyone seems to have gotten the message to stop buying.”
“Demand is weak if demand is buying.”
“The smart buyer is only buying what they need to meet immediate requirements.”
“Stable to softening. Auto continues to be slow.”
“Demand is stable now. The construction industry lags the overall market. Other markets are slowing.”
“Order intake will be less in September.”
Declining demand is affecting steel buyers’ sentiment, as SMU’s Buyers Sentiment and Future Buyers Sentiment indices registered some of the lowest levels this week seen since 2020.
By Laura Miller, Laura@SteelMarketUpdate.com

Laura Miller
Read more from Laura MillerLatest in SMU Data and Models

SMU flat-rolled market survey results now available
SMU’s Aug. 8, 2025, steel buyers market survey results are now available on our website to all premium members.

SMU’s July at a glance
SMU’s Monthly Review provides a summary of our key steel market metrics for the previous month, with the latest data updated through July 31.

SMU Survey: Mills maintain short lead times on sheet
Mill production times for sheet products are holding just above multi-year lows, while plate lead times remain elevated.

SMU Survey: Most buyers say mills are willing to talk price
Most steel buyers continue to report that mills are open to negotiating spot prices. Negotiation rates have remained high for most of the past three months.

SMU Scrap Survey: Sentiment indices slip in August
Current and future scrap sentiment indices declined this month, according to SMU’s latest ferrous scrap survey data.