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    Analysis

    December 19, 2024

    Final Thoughts

    Written by Brett Linton & Ethan Bernard

    What would you do if you had a time machine? Would you lobby Ford to keep the F-150 made of steel? Would you become the most successful purchasing manager in steel history, with a keen knack for being one step ahead of price volatility? Or would you go forward, maybe hit up 2050 to see how all the fuss turned out with those carbon neutral targets?

    Well, here at SMU, we can’t go forward. But we can look back. So as we wind down for the final two issues of 2024, we’re going to peer into the rearview of Decembers past: one year ago, five years ago, 10 years ago, and 100 years ago. Let’s take a look.

    Brett Linton

    Brett Linton is a digital operations analyst for Steel Market Update, where he began his career. Linton has been in the steel industry since 2010. He has held roles as a category manager and strategic insights director at Reibus before returning to SMU in 2024. He is a graduate of The University of North Georgia with a degree in Finance and Accounting. Brett can be reached at brett@steelmarketupdate.com or 724-314-0179.

    Read more from Brett Linton

    Ethan Bernard

    Ethan Bernard is managing editor for Steel Market Update. He previously worked for American Metal Market as a copy editor in the New York office for two years, starting in 2008. Later, he copy edited AMM’s monthly magazine on a freelance basis from 2015 until 2017. With experience in financial copywriting and textbook publishing, he holds a BA in Comparative Literature from UC Berkeley, and an MFA in Creative Writing from New York University. He can be reached at ethan@steelmarketupdate.com or 724-759-7871.

    Read more from Ethan Bernard

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