Manufacturers/End Users

GE Appliances announces $490M reshoring project in Kentucky

Written by Ethan Bernard

June 30, 2025

GE Appliances will be bringing back the production of some of its appliances to its Louisville, Ky., headquarters with a $490-million reshoring project.

The company said on June 26 the move positions it to become the “biggest American washer manufacturer” and builds on a 10-year, $3.5-billion investment in US manufacturing.

The GE Profile UltraFast Combo Washer/Dryer and the GE and GE Profile UltraFresh Front Load Washer lineup will be manufactured in Kentucky, creating 800 new, full-time jobs.

Kevin Nolan, president and CEO of GE Appliances, said the project is fundamental to the company’s ‘zero-distance’ business strategy. This aims to make appliances as close as possible to customers and consumers.

“This decision is our most recent product reshoring and aligns with the current economic and policy environment,” Nolan said in a statement.  

(Note that reshoring to the US is one of the stated goals of President Trump’s tariff program.)

GE Appliances said the plant is vertically integrated. It will include in-house manufacturing of parts such as stainless-steel baskets and cabinets, high-precision metal stamping and forming, and injection molding and production equipment.

As SMU previously reported, fellow global appliance maker Whirlpool recently said the company expects tariffs to boost business as it looks to invest in its US-based operations.

Recall that appliance importers face new levies under Section 232.

Home appliance manufacturer GE Appliances, a Haier company, has 15,500 workers worldwide.

Ethan Bernard

Ethan Bernard is managing editor for Steel Market Update. He previously worked for American Metal Market as a copy editor in the New York office for two years, starting in 2008. Later, he copy edited AMM’s monthly magazine on a freelance basis from 2015 until 2017. With experience in financial copywriting and textbook publishing, he holds a BA in Comparative Literature from UC Berkeley, and an MFA. in Creative Writing from New York University. He can be reached at ethan@steelmarketupdate.com or 724-759-7871.

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