SMU Data and Models

SMU survey: Steel Buyers' Sentiment Indices rebound
Written by Brett Linton
July 19, 2024
SMU’s Steel Buyers’ Sentiment Indices both saw improvement this week. Current Sentiment ticked higher but remains near the four-year low seen earlier this month. Future Sentiment continues to indicate that buyers are optimistic for future business conditions.
Every other week, we poll steel buyers about their companies’ chances of success in the current market as well as three to six months down the road. We use this information to calculate our Current Steel Buyers’ Sentiment Index and our Future Sentiment Index, which we have been tracking since 2008.
SMU’s Current Buyers’ Sentiment Index rose to +40 this week, up six points from two weeks prior (Figure 1). Although it improved from early-July, this week’s measure remains the second-lowest reading seen in nearly four years.

SMU’s Future Buyers’ Sentiment Index measures buyers’ feelings about business conditions three to six months in the future. The index increased five points this week to +66 (Figure 2). Future Sentiment remains higher than readings seen this time last year.

Measured as a three-month moving average, buyers sentiment declined further this week. The Current Sentiment 3MMA slipped almost five points to +45.82, now the lowest reading recorded since September 2020. This week’s Future Sentiment 3MMA fell less than one point to a three-month low of +64.50 (Figure 3).

What SMU survey respondents had to say:
“With pricing dropping as it is, it’s more difficult to be profitable, but we should be OK.”
“At some point we need prices to stabilize or recover since inventory has lost value all year.”
“If prices probably stabilize or rise, we’ll be more successful/profitable.”
“This could be a long cycle of very low demand.”
About the SMU Steel Buyers’ Sentiment Index
The SMU Steel Buyers Sentiment Index measures the attitude of buyers and sellers of flat-rolled steel products in North America. It is a proprietary product developed by Steel Market Update for the North American steel industry. Tracking steel buyers’ sentiment is helpful in predicting their future behavior. A link to our methodology is here. If you would like to participate in our survey, please contact us at info@steelmarketupdate.com.

Brett Linton
Read more from Brett LintonLatest in SMU Data and Models

SMU Survey: Mill lead times tick higher after late-May lows
All five of the averages for sheet and plate mill lead times tracked by SMU extended moderately this week, according to buyers responding to our latest market survey.

SMU Survey: Mills less negotiable on sheet prices, buyers say
Most steel buyers responding to our market survey this week reported that domestic mills are considerably less willing to talk price on sheet products than they were in recent weeks, but remain open to bargain on plate prices.

SMU scrap market survey results now available
SMU’s ferrous scrap market survey results are now available on our website to all premium members. After logging in at steelmarketupdate.com, visit the pricing and analysis tab and look under the “survey results” section for “ferrous scrap survey” results. Past flat-rolled survey results are also available under that selection. If you need help accessing the survey results, […]

SMU flat-rolled market survey results now available
SMU’s latest steel buyers market survey results are now available on our website to all premium members. After logging in at steelmarketupdate.com, visit the pricing and analysis tab and look under the “survey results” section for “latest survey results.” Past survey results are also available under that selection. If you need help accessing the survey results, or if […]

SMU Survey: Buyers’ Sentiment rises but caution remains
After reaching multi-month lows in mid-May, SMU’s Buyers’ Sentiment Indices modestly recovered in our latest survey.