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Ethan Bernard, SMU Team

Final Thoughts

Written by Ethan Bernard


We’re getting ready to initiate the 10-day countdown until Steel Summit 2025 in Atlanta. Liftoff is on Aug. 25, and the conference goes through Aug. 27. With the speed at which things have moved this year, it will be great to take a breath and reflect on what’s happened so far.

Then again, I’m not so sure we will get a breather. That is, tariff news dropped while we were at the Tampa Steel Conference back in February. Will lightning strike twice? Since “Liberation Day” back in April, it’s been a veritable lightning storm out there. I’m sure a lot of our speakers may need to make some last-minute adjustments to their slide decks. It’s definitely been that kind of year.

As usual, the conference allows us to take a look at the industry from multiple vantage points. From a ground-level view on particular products, to a 30,000-ft view of the economy – if you have a question, it’s bound to be answered.

In addition, if your question isn’t answered, as many of you have attended before know, we always conclude each panel with audience questions. These are conducted through the Summit app (you can download it here), and the questions can be submitted anonymously (or not). This allows for some frank queries for our presenters to contend with.

So as we enter the home stretch before the conference, we’d love for you to start thinking about what you’d like to ask.

Of course, we can expect the tariff issue to be tackled from every angle. We’ve witnessed in our survey the gradually diminishing enthusiasm for President Trump’s tariffs. Where you sit in the supply chain may change your opinion on that subject. Another thing that might shift your perspective is on which side of the US border you find yourself.

Steel Summit brings many attendees from our USMCA partners, Canada and Mexico. We are anxious to hear how you are navigating the current environment. And what steps you’d like to see taken to shore up the USMCA trading bloc. Recall that the agreement is due for review next year. Could a renegotiated agreement come even sooner?

And what about the rest of the world? China and the US just kicked the can on tariff negotiations. What kind of agreement do you think we will finally end up with, and what points are most important to you and your business?

With retired NASA astronaut Shan Kimbrough speaking at the conference, of course, the themes of AI, technology in general, and even space itself will be explored. How are you integrating new technologies into your business? Is this the year where all those big AI promises start to take liftoff?

A little more mundane than space travel, but possibly of more concern to our attendees, is the subject of steel prices. Will the back half of 2025 bring increased demand? We’re anxious to hear perspectives from across the industry.

So those are just a few of the many issues we’ll be talking about. Who knows, in the lead-up to the conference, many more could still pop up. Like I said, so far it’s been that kind of year.

Not too late for Summit

It’s not too late to sign up for the conference. Or, if you’d like other people from your company to attend, there’s still time to slip in before the bell. You can find out all the information on the agenda and registration here. We can’t wait to see you all at the Georgia International Convention Center!

Ethan Bernard

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