Steel Markets
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/media/k2/items/src/255985d2e0fe06809ba8ffd4ff36462f.jpg)
February Auto Sales Feel the Cold
Written by Sandy Williams
March 3, 2015
U.S. automotive sales slid during frigid February. Sales were once again led by truck and SUV sales but total sales were less than anticipated. Sales were expected to be eight to nine percent higher than a year ago for a seasonally adjusted annual rate of 16.6 million to 16.7 million. As results came in on Tuesday, that expectation was revised by WardsAuto down to 16.1 million.
Total sales for 2015 are expected to reach 17 million, surpassing the 2014 total of 16.5 million. February U.S. auto sales totaled 1.25 million units, according to data compiled by WardsAuto.
Fiat Chrysler and General Motors reported year over year increases of 6 percent and 4 percent, respectively. Ford sales were down 2 percent from a year ago but F-Series truck sales jumped 7 percent.
Toyota sales jumped 13.3 percent coming in second place behind General Motors for total sales of 180,467 units. Nissan was up 2.7 percent to 118,436 units for February. Subaru led the Asian manufacturers with a year over year increase of 18.5 percent.
BMW/Mini increased by 18.2 percent while Volkswagen sales dropped 5.1 percent for the month.
In manufacturing news, Ford’s Kansas City Assembly Plant, the second plant to build the new F-150, is expected to begin production later this month.
Construction began in January at the Volkswagen Chattanooga manufacturing facility in preparation for production of an all new Midsize SUV. The plant, which is the home of the Passat, will be expanded by 512,886 square feet and to result in the hiring of approximately 2000 workers. Production of the newest Passat is scheduled to start in the summer of 2015 and the new Midsize SUV at the end of 2016.
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/2023/04/sandy-williams.jpeg)
Sandy Williams
Read more from Sandy WilliamsLatest in Steel Markets
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/images/Featured_News_Icons/GrafTech.jpg)
GrafTech’s Q2 loss widens in ‘challenging’ business environment
GrafTech cited a “challenging” part of the business cycle as its net loss widened in the second quarter.
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/2023/07/CRU-Logo-2023-07-21-at-4.35.41-PM.png)
CRU: Poor steel margins continue to push down raw material prices
Both iron ore and coking coal prices fell this week because of resistance from buyers. Iron ore prices have continued to fall throughout the past week, following sharp declines in steel prices in China, given no new policy announcement from the ‘Third Plenum’ meeting.
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/2024/06/canacero-logo.png)
Op-Ed: The myth of the Mexican steel surge
We have heard ominous warnings about a flood of Mexican steel threatening the US market. It's the kind of rhetoric that gets thrown around often with little regard for the facts. The reality is that the Mexican steel surge is simply not happening, and the US steel industry has consistently maintained a significant trade surplus in finished products with Mexico. In 2023 alone, this surplus exceeded $3 billion.
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/2023/07/CRU-Logo-2023-07-21-at-4.35.41-PM.png)
CRU: Demand weakness continues to weigh on global sheet markets
Demand has remained persistently weak across the globe for sheet steel, weighing on prices. US HR coil prices fell the furthest this week as high-volume, low-priced deals were transacted as mills looked to fill order books and competed with one another amid relative demand weakness. Meanwhile, European prices were also down due to low demand […]
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/images/Featured_News_Icons/graph_up_arrow.png)
Influx of coated products fuels recent import surge
Steel imports fell back in May from April’s recent high but remained elevated compared to the levels seen over the past year. A deeper dive into the data confirms what SMU has been hearing from sources: Coated sheet is driving the recent rise in overall import levels.