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    Analysis

    July 7, 2015

    Chevy Ads Take Aim at Aluminum Ford F-150

    Written by Sandy Williams

    Chevy is taking on the aluminum Ford F-150 with a series of ads sure to tickle consumers and annoy Ford marketers.

    The new ads for the Chevy Silverado poke fun at the F-150 while lauding the benefits of steel construction. The ads which are currently running in social media, point out the disadvantages of aluminum. In one, focus group members are asked to choose the safety of a cage constructed of aluminum or high strength steel to seek refuge from a grizzly bear. Steel is the overwhelming choice. Watch here.

    Sandy Williams

    Read more from Sandy Williams

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