Final Thoughts
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Final Thoughts
Written by John Packard
July 25, 2016
What we like to hear for our member companies: One of the largest service centers in the U.S. told us earlier this week after registering for our Steel Summit Conference, “Our guys tell me your conference is very good, I’m looking forward to attending. Also, several mills tell me that your conference is turning into one of the main events as well for meeting key people.”
Our conference is an exceptional place to meet decision makers who are associated with manufacturing (CEO’s, CFO’s, Corp Purchasing Directors), service centers (CEO’s, Sales Managers, Purchasing Managers), trading companies, steel mills and toll processors (CEO’s, CFO’s, Sales Managers and sales people). Come join us in Atlanta, you won’t be disappointed!
Here are some of the companies who have registered to attend our conference over the past few days: Laphen-Hickey Steel, Big River Steel, Platts, Worthington Steel, CRU, Bull Moose Tube, Bar Steel, MiTek, Steel Technologies, Monarch Materials, Leeco Steel, The Bradbury Group, Sheffield Steel, Cowen & Company, Reliance Steel & Aluminum, Coilplus Texas, Goodman Manufacturing, California Steel Industries.
I received a call from the head of purchasing for a large service center and we talked about the lack of foreign hot rolled offers into the United States. Turkey, Egypt, Argentina were some of the countries mentioned but the tonnage and prices were far from being outstanding. One of our Turkish contacts recently told us offers into the east coast were around $540 per ton which is not that attractive to buyers unless they have negative domestic freight considerations. For those of you who do not buy hot rolled there is not as much being offered out there by foreign sources as you might think. This is helping to keep HRC prices stuck in the low $600’s.
I also spoke with a number of steel mills today and they are telling me there is no advantage to offering cheaper prices because either the orders are not there or, they (the mills) feel that buyers will have to buy due to their low inventories and it is only a matter of time and the mills are willing to wait.
AK Steel announced earnings today and one of the things their CEO, Roger Newport was asked was about the possibility of restarting the hot end at Ashland. He told Timna Tanners, “As for the Ashland restart, it’s a very complicated kind of discussion. It’s sustained levels of profitability is what we’d want to see in order to restart that facility and that has to do with spot prices, import level, demand for our products, overall world economy, where are the raw material prices headed, all of those things really factor in. And so, while we’ve seen some positive signs since we’ve temporary idled it, it hasn’t changed, I would say, materially and given us the indication that it’s consistently going to be now different that would force us to be in a position to start that up at this point. So we’re continuing to evaluate that.”
The AK Steel CEO will be one of our keynote speakers at this year’s Steel Summit Conference (and Timna Tanners of Bank of America Merrill Lynch will also be a presenter).
US Steel announced a small loss ($46 million) during the 2nd Quarter 2016. The mill will have an earnings conference call tomorrow with analysts and we will have our take on the earnings and call in Thursday evening’s newsletter (with luck it will be on the website tomorrow night for our members to review).
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher
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John Packard
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Final thoughts
SMU has heard from some larger buyers who have stepped back into the market to buy at prices that, if not at a bottom, they assess to be close to one. Is it enough to stretch out lead times and send prices upward again? Or do we continue to scrape along the mid-$600s per short ton (st) as we have been doing for most of the last month?
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/images/Featured_News_Icons/gears.png)
Final thoughts
Cleveland-Cliffs Chairman, President and CEO Lourenco Goncalves had some insightful things to say today about the steel market and about a conference we suspect might be Steel Summit.
![](https://www.steelmarketupdate.com/wp-content/uploads/sites/2/images/Featured_News_Icons/gears.png)
Final thoughts
They say a picture is worth a thousand words. Well, when you add in some commentary from respected peers in the steel industry to those pictures, that may shoot you up to five thousand words, at least. In that spirit, we’ve added some snapshots from our market survey this week, along with some comments from market participants.
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Final thoughts
I thought we’d have more clarity this week on Section 232, Mexico, and a potential carve-out for steel melted and poured in Brazil. As of right now, the only official comment I have is from the Office of the United States Trade Representative (USTR).
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Final thoughts
There are just 40 days left until the 2024 SMU Steel Summit gets underway on Aug. 26 at the Georgia International Convention Center (GICC) in Atlanta. And I’m pleased to announce that it's official now: More than 1,000 people have registered to at attend! Another big development: The desktop version of the networking app for the event has officially launched!