• Skip to main content

    Market Data

    Steel Buyers Basics: High-End and Custom Pre-Painted Steel

    Written by Mario Briccetti


    The best pre-painted steel coating system (for color retention) is made of Polyvinyl Difluoride (PVDF) and is sold under the trade names of Kynar 500 and Hylar 5000 (people typically call this paint Kynar). A buyer should know that this type of paint system comes with several high-end options that I am going to touch on in this article.

    The standard type of PVDF pre-paint steel coating has a total top layer of thickness of approximately 1 mil thick (a mil is 1/1000 of an inch). 75% of this layer is the finish coat and 25% of the layer is the bottom primer. PVDF comes in a wide variety of colors ranging from whites to bright reds to metallic that change color based on the angle you look at them. Typically, whites are less expensive than darker colors, bright colors even more expensive and metallic colors the most expensive.

    Latest in Market Data

    Drilling activity holds in the US, eases in Canada

    The latest tally of active drilling rigs held steady in the US and slowed in Canada this week, according to oil and gas rig count data published by Baker Hughes. The US rig count remained unchanged at 603 rigs this week, maintaining a 17-month high. Compared to this time last year, there are 55 more rigs in operation today. Canada’s count decreased by five to 217 rigs this week, slowing for the first time in four weeks. Still, activity is up compared to the same week of 2025, with 19 more rigs operating today.

    Fed Beige Book finds stronger steel, machinery demand but rising cost pressure

    Manufacturing activity improved in several Federal Reserve districts, but conditions remained mixed nationwide, according to the Fed’s Oct. 14 Beige Book report. Demand was strongest in steel, machinery, defense-related products, and data center infrastructure. Steel producers in the Cleveland District reported firm spot market demand. Data center, power-generation, defense, and aerospace projects supported orders. Long mill lead times kept customer inventories lean and prices high. Producers also reported higher orders from truck-trailer and light-vehicle manufacturers. International demand for hydrogen vehicle parts increased.

    SMU flat-rolled market survey results now available

    The results of the latest Steel Market Update (SMU) flat-rolled market survey are now available on our website to all premium members. After logging in, look under the Data tab for Market Reports, and there you will find the Flat-Rolled Survey Results section. Previous survey results are also available on that page. If you need help accessing these results, or if your company would like to have your voice heard in our future surveys, contact smu@crugroup.com.

    supply

    September service center shipments and inventories report

    US service centers’ flat-rolled steel supply increased marginally in September, gaining ground for only the second time all year. Shipping days of supply rose to 45.9 last month, according to SMU data. That figure marks a 3.7% increase from August. September’s result represents a modest gain after inventories hit a five-year low the previous month. But it’s nearly 16% below September 2025 levels. Sheet inventories have averaged ~45 shipping days of supply over the past six months. Flat-rolled inventories represented 2.18 months of supply in September, up 3.7% from August. However, the figure was 15.5% below September 2025. The month-on-month (m/m) gain in inventories resulted from a boost (+21.2%) in intake that was partially offset by a 5% increase in shipments.