• Skip to main content

    Analysis

    US Vehicle Sales & NAFTA Vehicle Production

    Written by Peter Wright


    Light vehicle sales in the US declined in September to 16.4 million units from the blistering 17.5 million rate in August, both on a seasonally adjusted annualized basis. The spread between light trucks and autos increased to one million units in favor of light trucks. The third quarter pace was Ta very strong 16.8 million units.

    Sales declined very little month / month for Ford and General Motors and improved for Chrysler. As a result, the U.S. brand market share increased from 44 percent to 46 percent. Month / month sales declined for Nissan, Honda and Toyota and their total market share declined from 35 percent to 31 percent. Toyota’s sales were down year over year. In the third quarter the market share of imports declined to 21 percent from 22 percent in Q2. Moody’s Analytics expects vehicle sales to remain well above 16 million units in the near term and approach near 17 million units in 2015.

    Latest in Analysis

    Market chatter: Supply, not price, dominates steel buyers’ concerns

    On Monday and Tuesday of this week, SMU polled steel buyers on an array of topics, ranging from market prices, demand, and inventories to tariffs, imports, and evolving market events. We are sharing a selection of the comments we received below, in each buyer’s own words. Before diving in, we reviewed all the responses collected and compiled these key takeaways: Respondents overwhelmingly anticipate further increases. Buyers cite limited supply, mill delays, low inventories, and steady-to-strong demand. Most say demand is generally stable to improving, with some purchasing driven by fears of higher prices or unavailable material rather than stronger underlying consumption. Most respondents report faster inventory turnover, while shortages are constraining sales and, in some cases, prompting customer allocations. Buyers increasingly see imports as a way to secure scarce material, though domestic-origin requirements, delivery timing, and pricing risks remain obstacles.

    Sheet prices surge as ’26 market squeeze spills into ’27

    Sheet prices soared this week as market participants increasingly predict that the strong market characterizing 2026 will stretch well into 2027. And with extremely limited spot availability, mills that have spot tons to sell are charging a significant premium, they said. The result: Sheet prices saw their highest week-over-week gains since March 2025, according to SMU's pricing records. That's when President Trump shocked the market by expanding Section 232 tariffs to cover traditional US allies such as Canada, Mexico, and the EU.

    Ferrous scrap prices seen rising in November

    Most SMU scrap sources are predicting a stronger scrap market for November. The increase in prices is generally thought be $20-30 per gross ton (gt) in most districts. However, there are differences of opinion about the upcoming price settlements. SMU spoke with a trading source in the Great Lakes region who told us mills in the Eastern Ohio and Western Pennsylvania regions are short on scrap. At least one buyer is offering to buy scrap at a $30/gt increase from October levels. He said most dealers have elected to wait to see where things settle before making commitments.