Steel Buyers Basics: Superior Customer Service

The following article was written by Mario Briccetti of Briccetti & Associates who is also one of our instructors for Steel 101 as well as our Sales Training Workshop. Today Mario discusses outstanding customer service and what it means from a purchasing perspective:

What does it mean when a supplier has outstanding customer service?  Does such service translate into loyal customers, higher sales and better margins?  In our Steel Training workshops we go over this issue and talk about what outstanding customer service really means.