Final Thoughts

Final Thoughts

Written by John Packard


I have been in New York City where one of the competitors of Steel Market Update was conducting a steel conference. There were a number of satellite mini-conferences surrounding the NYC event. I attended three of them: the CRU Steel Briefing, which attracted about 100-150 executives; the Bank of America Merrill Lynch dinner drawing a combination of investors, steel people, scrap execs and yours truly; and a private lunch hosted this afternoon by a manufacturing company with steel traders, futures brokers, a service center, analyst and me.

The biggest question was, what will it take for prices to bottom? In my opinion, it will be sooner than what I heard from various sources over the past couple of days. My opinion is driven by what we are seeing in our service center spot survey, inventories (not quite there, but moving lower), future foreign orders almost non-existent and mills getting close to marginal cost. I believe we will see an attempt to stabilize pricing in the form of a price increase announcement within the next few weeks. Whether it results in a dead cat bounce or takes hold (or fails), I do not know. However, we are asking our survey respondents to weigh in and provide their opinions. We will report on those results in Thursday’s SMU newsletter.

I overhead an executive of a scrap company talking about July commitments taken from a mill at down $20 from the June numbers. I can’t comment as to what mill and if this will be universal come July, (but you should use the information as what is possible/probable, and that it could go lower than that).

As I mentioned in a previous article, the scrap dealers think it will bottom in July.

The SMU Steel Summit Conference was one of the topics of conversation here in New York. I think you will see a bigger presence by the financial community as they are beginning to realize ATL is where all the steel executives are going to network and to discuss what will happen with supply and demand as they prepare for 2020. You can learn more about our conference on our website: www.SteelMarketUpdate.com

Our next Steel 101 workshop will be Oct. 8-9, 2019. We will be touring the Nucor Gallatin mill (and their brand new galvanizing line, which will begin running in a few weeks). We are working on hotel negotiations right now and will advise as soon as we are ready to begin registrations.

As always, your business is truly appreciated by all of us here at Steel Market Update.

John Packard, President & CEO

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Final thoughts

Thanks to everyone who attended our Steel Hedging 101 workshop in Chicago on Wednesday. I learned a lot from StoneX Group’s Spencer Johnson, who instructs the course, and from your good questions. One thing that Spencer said sticks with me as I write this column. Namely, that momentum drives steel prices more than other commodity markets. If you watch steel futures, you’ll see up days and down days. But it’s rare to see the momentum shifting back and forth within any given day.

Final thoughts

SMU's prices ranges for flat-rolled steel were mostly sideways on Tuesday even as futures market shot higher. I got some questions as to why hot-rolled (HR) coil futures shot higher. As best as I can tell, it might have been in response to news that China plans to roll out stimulus measures. We have details on those measures here thanks to our colleagues at CRU. The chart below gives you some idea of just how sharply upward the move in HR futures was earlier on Tuesday: