SMU Data and Models

SMU Survey: More Steel Buyers Report Weakening Demand

Written by Laura Miller

July 8, 2022

This week’s SMU survey results show a big jump in the number of respondents reporting dwindling demand.

When asked how they are seeing demand for their products, 40% of respondents said demand is declining. That was a jump from the 26% reporting falling demand in the prior two surveys and from only 5% early in the second quarter. (See first chart below.) It is also the highest number of people reporting lower demand since the outset of the Covid-19 pandemic in 2020. (See second chart below.)

7 8 22 Survey Demand

 

7 8 22 Survey Demand Historical 2020

Here are some comments from executives from the July 4-6 market survey on how they are seeing demand:

“Our backlog is large but shrinking. Our incoming orders have also declined.”

“Everyone seems to have gotten the message to stop buying.”

“Demand is weak if demand is buying.”

“The smart buyer is only buying what they need to meet immediate requirements.”

“Stable to softening. Auto continues to be slow.”

“Demand is stable now. The construction industry lags the overall market. Other markets are slowing.”

“Order intake will be less in September.”

Declining demand is affecting steel buyers’ sentiment, as SMU’s Buyers Sentiment and Future Buyers Sentiment indices registered some of the lowest levels this week seen since 2020.

By Laura Miller, Laura@SteelMarketUpdate.com

Laura Miller

Laura Miller is a reporter and editor for Steel Market Update. She has held a variety of positions within the steel industry since 2007, including reporting and editing for Steel Business Briefing/Platts, the Association for Iron and Steel Technology, and Kallanish Commodities, as well as marketing for what was then known as ThyssenKrupp Steel USA (now AM/NS Calvert). After a five-year hiatus working across other industries, she returned to steel in 2021 and has covered the flat rolled, tubular, and trade areas of the industry. She is a member of the Association of Women in the Metal Industries and a past-president of the AWMI Pittsburgh Chapter. She holds a BA in Latin American Studies from Edinboro University of Pennsylvania. She can be reached at laura@steelmarketupdate.com or 724-759-7869.

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