Final Thoughts

Final Thoughts
Written by Ethan Bernard
March 16, 2025
Every time I hope to stop writing about tariffs, they pull me back in. Tariffs to the right of me. Tariffs to the left of me. Sometimes I wake up in a cold sweat only to find myself covered in blanket tariffs. And when I look around the world at many of the US’ trading partners, the feelings are reciprocal.
From mills, to traders, to manufacturers, these tariffs are anything but an intellectual exercise relegated to lectures from the economist’s blackboard. Or whiteboard. Or whatever electronic gizmo is doing the duty once held by slate and chalk.
The tariffs are already having an impact all over the metals complex. Just look at what our sources are saying about the March scrap trade where a source told me Canadian dealers were trying to “liquidate” material before tariffs came into effect. They didn’t. But they have now. And more could be on the way come April.
Scrap is just one of the areas where even talk of tariffs can move the market, whether it be in ferrous or nonferrous, and all along the supply chain. More nuanced opinions are emerging as businesses start to discover the reality of President Trump’s policies.
Someone who has dealings in both Canada and the US, and is Canadian himself, is Barry Zekelman, executive chairman and CEO, of Chicago-based Zekelman Industries. (He’s also been a featured speaker at many of our conferences and SMU Community Chats).
In an interview with Maria Bartiromo posted on Fox Business on Friday, Zekelman said:
“Steel being a little bit more expensive doesn’t put a huge tax on the economy. It’s the same thing with aluminum. Everyone’s complaining about aluminum prices, but really we’re talking about two and a half cents for a case of beer with can. So I don’t think anybody is against two and a half cents if it promotes domestic manufacturing and domestic jobs. So you have to put all of this in context.”
Well, to that the Can Manufacturers Institute (CMI) might respond: Hold my beer.
In an SMU article on the reactions from US steel trade groups, manufacturing groups, and the United Steelworkers (USW) union, you can see that it’s hardly a united front on Trump’s tariffs.
While CMI said they agree with Trump that something needs to be done about unfair trade practices, they differ on how to do that.
“Aluminum and steel tariffs place price pressures on American-produced goods by artificially and dramatically increasing the cost of critical production materials, making US-made food less competitive against foreign products,” CMI said.
The group points out that US tin mill production is not up to the task of producing enough material to cover the needs of domestic manufacturing. And the tariffs could therefore lead to higher food prices.
Higher food prices are never popular, especially not with politicians (see eggs).
In its release, CMI called on “targeted tariff relief,” which to me seems like a lot of extra hours of work for trade lawyers and US Department of Commerce officials.
Another example, the USW. With members on both side of the Canadian-US border, they were also against Trump’s move, labeling it “Trump’s protectionist charade.”
Contrast that to broad support for the president’s actions from the Steel Manufacturers Association (SMA) and the American Iron and Steel Institute (AISI).
Though provisions have been made for the new Section 232 tariffs for more downstream products, are we seeing some fissures develop depending on where one is situated along the supply chain?
That is, it’s understandable mills would like higher prices for steel, while further downstream you’d have concerns if you could pass those higher prices on to consumers.
As we all know, this situation is developing day by day. We’ll continue to follow every twist and turn of the tariff saga. But one thing is clear. In my interview with JSW USA CEO Robert Simon recently regarding the state of the industry amid the tariff volatility, I think he put it best: “These are exciting times.”

Ethan Bernard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?