Steel Products

2020 SMU Steel Summit Conference Update

Written by John Packard

After providing Tom Cullen, CEO of Magic Coil Products, a sneak preview of the platform for the 2020 SMU Virtual Steel Summit Conference he told us, “Wow! There is a lot to this.”

Steel SummitSo far, every single industry executive with whom we have shared insights into our platform (think of a platform as a special website dedicated to just our conference) have been amazed at the amount of work we have done to ensure our attendees enjoy the experience. Enjoyment will come from being entertained with quality presentations on subjects of importance as well as the ability to network with existing customers or suppliers and make new contacts.

Yesterday, we shared the platform with one of our sponsors who asked the question, “Why do I need to send more than one person to the event, when I can just share my screen with them?”

The answer is “networking.” Just like a live conference, successful networking is done through introductions and one-on-one conversations. If there is only one person there from your company, then your opportunities to conduct meetings and meet new people are going to be greatly reduced. We will have hundreds of companies attending and the best time to network is when they are online interacting with our platform. Besides, the cost is very reasonable at $350 for SMU/CRU members sending more than one person to the event. No travel costs, no hotel, no restaurant charges, no hangovers….

Another reason is you finally have an opportunity to expose young executives in sales, purchasing, marketing, finance, customer service, etc., to a conference that will help them in so many ways as they strive to make their mark on the industry. It won’t cost you $2,000-$4,000 to send an attendee. For $350-$450 per person you can expose them to numerous steel mill executives (including CEO’s), industry analysts (many not seen on webinars) and economists, steel buyers and industry experts. And we have a youth program that your human resources people are not going to want to miss. Oh, and we have an expert on elections and election ethics to discuss this year’s presidential and congressional votes. Oh, and they get to interact with other attendees…

Speaking of youth… we are taking nominations for the 2020 NexGen Leadership Award. We decided today to offer a free registration to this year’s conference for any qualified nominee. For more information about how to make a nomination and who is qualified click here or send an email with your questions to:

Here are some of the registrations from today: New Process Steel*, ArcelorMittal, McNeilus Steel*, Emerson Electric*, Goldman Sachs*, Valmont, Zeeco Metals, General Stamping & Metalworks*, Tokusen USA, Inc., Whirlpool, Andritz ASKO, Weyland GmbH, Carlisle Construction, BlueScope Steel America*, Arrowhead Steel (* denotes more than one person). For a look at the companies registered to attend, please click here. If you do not see your company on the list, and you believe that is an error, please reach out to:

To register click here.

If you have questions about the conference, please send them to or you are welcome to direct them to me at

 As always, your business is truly appreciated by all of us at Steel Market Update.

John Packard, President & CEO

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