OEMs

'Race to Green Steel' campaign for automotive launched

Written by Ethan Bernard

February 16, 2024

A coalition of climate and industrial organizations has launched a ‘Race to Green Steel’ campaign.

The aim of the campaign, which began on Wednesday, is to “educate and support automakers in procuring low-emissions steel,” the coalition said in a press release.

Race to Green Steel is a collaborative effort between Industrious Labs, CALSTART’s Green Steel Program, International Council on Clean Transportation, and Climate Group.

The campaign also helps automakers navigate existing programs “focused on setting targets and procuring low-emissions or near-zero emissions steel.” These include the SteelZero initiative from Climate Group and Sustainable Steel Buyers Platform from renewable energy nonprofit Rocky Mountain Institute (RMI).

“There is clear corporate desire to move towards lower-emissions products, which is why more than 3 million metric tons of near-zero emissions steel is already in demand by the auto industry by 2030,” Chathu Gamage, principal at RMI, said. “This number still needs to grow, which is why we need initiatives like Race to Green Steel.” 

Ethan Bernard

Ethan Bernard is managing editor for Steel Market Update. He previously worked for American Metal Market as a copy editor in the New York office for two years, starting in 2008. Later, he copy edited AMM’s monthly magazine on a freelance basis from 2015 until 2017. With experience in financial copywriting and textbook publishing, he holds a BA in Comparative Literature from UC Berkeley, and an MFA. in Creative Writing from New York University. He can be reached at ethan@steelmarketupdate.com or 724-759-7871.

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