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    Distributors/Service Centers

    Plate market conditions continue to bolster prices 

    Written by Kristen DiLandro


    Limited spot product and extended lead times continue to characterize the domestic plate market, prolonging upward price pressure.

    Some market participants told SMU that unless they had access to imported plate, tracking down spot product remained a challenge. The scarcity of spot plate for purchase from mills has resulted in increased collaboration with other service centers or distributors. However, they say they’re paying a premium in these transactions.

    Market Commentary 

    A Midwestern distributor, buying both foreign and domestic plate, said savings from imported product offset domestic premiums. Even considering the price of tariffs.

    “We figure we’re saving a couple of bucks on imports anyway. If it takes a little longer to get the import, we buy it locally and pay a little more to have it,” the source said. Adding, “We still buy and will buy Canadian for our customers, but have ramped up our domestic purchases now.”

    One Midatlantic-based service center source contends customers will go to a competitor for a product if he’s out of stock. Keeping and servicing customers amidst the competitive environment is his top concern.

    “Customers are starting to lose their minds. They need us to get them steel. I suspect the prices will continue to increase through the third quarter. Supply is still too tight. I don’t see much changing in the short term, but the question is will plate prices rise again in September or stay lateral,” he added.

    A West Coast-based steel service center source finds customer demand consistent. He expects modest upward pressure on spot prices to continue. He isn’t convinced mills will make large pushes. The reason is that he finds narrowing gaps between foreign and domestic plate lead times and prices.

    “Demand continues to be good. It’s not as busy as it has been in the past. I don’t think mills are really going to push for big increases. Service centers and distributors who sell to each other might have higher prices,” he said.

    Sources gave SMU two reasons why service centers or distributors charge one another premium prices.

    First, during times when supply is tight, sellers need to get a competitive price for what they have in stock. Sellers have to account for a potential inventory gap when a product sells out. Price premiums serve as protection for periods when the inventory is out of stock, and there are no sales turns.

    One strategic reason to charge a competitor a premium price has to do with gaining market share. If a customer makes the purchase through their ordinary supplier, they’ll be passed the premium price. But if the customer had inquired with them directly, they could have potentially paid a lower price. This may encourage the customer to actively inquire with sellers beyond their ordinary supplier. Then, there’s a chance to convert the competition’s regular buyer into a new customer.

    Currently, customers remain primarily concerned with product availability and timing. Prices have shown no sign of degrading demand.

    Prices

    During the weekly SMU spot price assessment on Tuesday, plate prices ranged from $1,290 to 1,350 per short ton (st). The average transaction occurred at $1,320/st.  

    All prices are ex-works domestic mill.  

    Kristen DiLandro

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