SMU Data and Models

Service Centers in Major Inventory Reduction Mode
Written by John Packard
March 8, 2015
When it comes to the laws of supply and demand within the steel industry, many steel executives in their quarterly conference calls will reference steel service center inventories. As you look at the graphic below you can clearly see the trend change as steel service center inventories began to balloon in 4th Quarter 2014 and 1st Quarter 2015. Based on our proprietary calculations, we have the U.S. flat rolled service centers as carrying 1.1 million tons of excess flat rolled inventories as of the end of January (Apparent Excess/Deficit analysis is available to our Premium members every month).
SMU is forecasting that inventory excess levels at the service centers will be shrinking over the next couple of months due to the efforts being made now by the distributors. As you can see from the graphic below, the percentage of service centers reporting they are reducing inventory has grown to levels not seen since the Great Recession (2008/2009). Our flat rolled steel market analysis (survey) from this past week had 66 percent of the service centers responding that their company was reducing inventories.
Based on the responses of these same service centers, our SMU Steel Service Center inventory levels averaged 2.42 months as of this past week. This is down from the 2.55 months seen in our early and mid-February results.
The graphic below depicts service center months of inventory on hand through this past week (SMU) with the green line representing the MSCI months on hand as of the end of January (2.7 months).
We do not give larger service centers more weighting as we compile our data, nor do we seasonally adjust the data.
The major weapon used by distributors when attempting to move off inventory is to lower steel prices into the spot markets. This is exactly what we have been seeing for the past three months, and in earnest since the beginning of the New Year.
As you can see by the next graphic, we have crossed over into an area which Steel Market Update has coined “capitulation,” the point at which service centers are moving inventory at whatever price level possible. In the process, they sacrifice margins in the hope that they will be able to replace inventory at ever lower prices. At the same time, we have found it is at this point that the distributors become more receptive to steel mills increasing prices.
The biggest issue we see with the current market cycle is, due the large amounts of foreign steel purchased over the past nine months (and still incoming), the amount of time needed to balance is not quite known (or over-correct which is the normal tendency for the distributors when moving in one direction of the other). Our forecast calls for the reductions to continue through the end of this month and, potentially, into April before the need to replenish arises (based on a number of assumptions related to service center shipments and receipts of new steel).

John Packard
Read more from John PackardLatest in SMU Data and Models

SMU Scrap Survey: Sentiment Indices rise
Both current and future scrap sentiment jumped this month, though survey participants reported responses before key trade news was announced.

SMU Survey: Sentiment splits, buyers have better view of future than the present
SMU’s Steel Buyers’ Sentiment Indices moved in opposite directions this week. After rebounding from a near five-year low in late June, Current Sentiment slipped again. At the same time, Future Sentiment climbed to a four-month high. Both indices continue to show optimism among buyers about their company’s chances for success, but suggest there is less confidence in that optimism than earlier in the year.

SMU scrap market survey results now available
SMU’s ferrous scrap market survey results are now available on our website to all premium members. After logging in at steelmarketupdate.com, visit the pricing and analysis tab and look under the “survey results” section for “ferrous scrap survey” results. Past scrap survey results are also available under that selection. If you need help accessing the survey results […]

SMU flat-rolled market survey results now available
SMU’s latest steel buyers market survey results are now available on our website to all premium members. After logging in at steelmarketupdate.com, visit the pricing and analysis tab and look under the “survey results” section for “latest survey results.” Past survey results are also available under that selection. If you need help accessing the survey results, or if […]

SMU Survey: Sheet lead times stabilize, plate contracts
Mill lead times for sheet products were steady to slightly longer this week compared to our late June market check, while plate lead times contracted, according to steel buyers responding to this week’s market survey.