Final Thoughts

Final Thoughts

Written by John Packard

For those of you who are not aware, my Final Thoughts is an area where I will sometimes provide my opinion or view of the marketplace. Understand that these are my comments and are not coming from any steel mills, service centers, trading companies or the financial community. You can take them or leave them; that is your choice. They are being provided in order to stimulate discussion within the steel community or within your company.

I was told by a couple of sources today that General Motors produces about 7,400 cars per day (during a 5-day work work) based on total U.S. annual production of 10,990,938 vehicles and with GM having 17.5 percent of the total U.S. production.

John Packard Summit 18If the average steel sheet usage is 1.25 tons per vehicle prior to scrap (trucks would be higher, cars lower) then a ballpark tonnage per day would be 9,250 net tons of sheet usage taken out of the market by the GM strike. However, with 12-week rolling production schedules, the steel to be used for today’s vehicles is already on the floor either at the mills, service centers, toll processors or the manufacturing plants. Remember, GM is not necessarily tied to a single steel mill supplier, so these tons are most likely spread over a number of mills.

The question becomes – at what point do the integrated steel mills have to go to the spot market to replace some of these lost tons? I don’t have an answer to that question, but it is something we will need to watch carefully as this strike unfolds. For now, let’s hope there is a quick settlement, because any strike lasting much longer than a week or two could be very disruptive to the spot markets. Maintenance schedules and other measures could be used to minimize the short-term impact. So, stay tuned. No need to panic right now.

We are hearing rumors (and we are identifying this information as nothing more than a rumor at this point) that the Koch brothers, and potentially the Arkansas teachers’ pension fund, are looking at selling all or pieces of their investment in Big River Steel. This rumor has been circulating and continues to do so without much substance associated with it.

I will make this comment – from my viewpoint and opinion (not from any mill perspective) it would make sense for an integrated producer to purchase Big River Steel (if it is indeed being marketed at this time). Why it makes sense to me is: 1) location, 2) EAF production flexibility, 3) allows for closure of outdated capacity, 4) competitive reasons.

At the same time, there are a lot of questions that go along with any of the integrated mills buying controlling interest in BRS: 1) financing the purchase, 2) union vs. non-union, 3) management style, 4) integration of sales. I am sure there are many more issues that could prove to be sticking points to any potential deal.

As I said at the beginning, this is just a rumor and there have been many about Big River Steel over the past two years. For now, I suggest you stay tuned.

For the first time since we started analyzing service center flat rolled and plate steel inventories, we reported the results to our Premium level members yesterday as well as our data providers. Every month we will report on the number of days of supply of flat rolled and sheet to those subscribing to our Premium service. If you are interested in learning more, I recommend you speak to Paige Mayhair who can be reached at 724-720-1012 or by email at

Our October Steel 101 workshop is totally sold out and has a waiting list. Registration is open for our next workshop, which will be in Ontario, Calif., on Jan. 7-8. We will be touring the California Steel Industries steel mill as part of that workshop. You can find more information about the workshop at

As always, your business is truly appreciated by all of us here at Steel Market Update.

John Packard, President & CEO

Latest in Final Thoughts

Final thoughts

Last week was a newsy one for the US sheet market. Nucor’s announcement that it would publish a weekly HR spot price was the talk of the town – whether that was in chatter among colleagues, at the Boy Scouts of America Metals Industry dinner, or in SMU’s latest market survey. Some think that it could Nucor's spot HR price could bring stability to notoriously volatile US sheet prices, according to SMU's latest steel market survey. Others think it’s too early to gauge its impact. And still others said they were leery of any attempt by producers to control prices.