SMU Rolls Out New, Improved Events App

Friday, August 11, 2017 2:58 PM Written by 

The 2017 SMU Steel Summit Conference Events App is now available for all attendees, sponsors and exhibitors to download and use. The App is where you find all the most up-to-date information about the conference, what you work from to network with other attendees, and what you will use to get the speaker presentations after the conference is over. To get the most out of the SMU Steel Summit Conference experience, you will want to download and use the SMU Events App.

Welcome to the mobile era. When you attend Steel Market Update events, you can be armed with a tablet or smartphone and have a much better, and more productive, conference experience. Everything is at your fingertips: a detailed conference agenda, list of speakers with biographical information, a complete list of the attendees, sponsors and exhibitors, and more. You can take notes as you go and, importantly, you can connect, engage and follow up with other attendees in ways you have not been able to do in the past. You can search through the attendee list and find those you would like to contact, send an email to meet later or forward company information with ease. And, with the Steel Market Update App, social media is integrated, as well. You can tweet or post to Facebook or LinkedIn during the event without leaving the App, interacting with others quickly and efficiently.

We continue to develop new and better ways to simplify and enhance your conference experience.

Each year, more and more of our attendees use the SMU App. At the 2016 SMU Steel Summit Conference, 80 percent of the attendees downloaded the App. Last year, the most popular features were the ability to access others attending the conference and viewing the agenda. We also found more people accessing the speaker PowerPoint presentations through the App. During the conference, we used the polling feature for the first time. That’s when we discovered twice as many of our attendees supported Donald Trump than Hillary Clinton. Our attendees got some early insight on who would be the next president months before the election.


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John Packard

John Packard is the President and Publisher of Steel Market Update. Since 1977, he has been an active participant in the flat rolled steel business in North America. His background provides the unique flavor and quality of Steel Market Update. John has held positions in the service center, steel mill and trading company segments of the flat rolled steel industry. John founded Steel Market Update, Inc. in August 2008. John can be reached via email at: or by phone: 800-432-3475.

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