Analysis
March 19, 2024
Written by Michael Cowden
SMU’s price for hot-rolled (HR) inched lower this week. I wouldn’t be surprised, however, if we start to see prices and lead times move higher in the weeks ahead.
The modest declines in HR this week are probably the result of lingering deals cut at “old” prices, as sometimes happens after mill price increases. But those deals will probably be out of the market soon if they aren’t already.
There have been some recent developments on the pig iron scene that are starting to reshape the import landscape as we round out 2026., SMU has learned. Here’s what the new import map is starting to look like in Ukraine, India, and Brazil. SMU spoke with sources commenting on each of these regions to find out the situation on the ground.
The majority of steel buyers responding to our latest market survey reported that mills continue to hold a firm grip on prices. The share of buyers reporting that mills were negotiable fell this week to the lowest rate seen in over five years. Every two weeks, SMU surveys service center and manufacturer buyers asking if mills are negotiable on new spot sheet and plate orders. In this week’s survey, just 3% of respondents said mills were willing to talk price to secure an order (Figure 1). This is down 11 percentage points from our mid-October survey.
In my last column, the HRC futures curve was pricing a sizable premium on near-term tightness while still pointing toward eventual normalization. Since then, that basic story has remained intact, but the shape of the curve has shifted meaningfully. Rather than simply moving higher and pushing the peak out by another month, as has largely been the pattern throughout this rally, the curve is now pricing a more pronounced and prolonged period of tightness, while the long end has remained relatively anchored, which previously had also been lifted with the rest of the curve.
The results of the latest Steel Market Update (SMU) flat-rolled market survey are now available on our website to all premium members. After logging in, look under the Data tab for Market Reports, and there you will find the Flat-Rolled Survey Results section. Previous survey results are also available on that page. If you need help accessing these results, or if your company would like to have your voice heard in our future surveys, contact smu@crugroup.com.
Lead times for sheet and plate products continued to lengthen amid historically tight supply, according to the latest SMU steel market survey data. Average lead times now extend into January 2027, with some mills quoting availability well into February. Lead times for all sheet products except Galvalume stand at their highest point since the post-Covid demand snapback in 2021. Plate lead times exceed their 2021 peak, setting a record in our data series, which dates to 2018. (We started collecting sheet lead times earlier, in 2011.)